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Coaching program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals

Do you know what your authentic competitive advantage is, and what difference it would make to your life and business?



We help our clients double, triple or even quadruple marketing and sales results. How? First we work with them to discover their strongest differentiation in the market, and then we help them communicate it in the most compelling way. That’s why it’s like a unique selling proposition on steroids!

More than just higher sales, (as if that weren’t enough), our coaching clients and event participants tell us it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

The result is not just more clients, it’s more of the right clients.

Start here…

First, look at the testimonials. We have over 376 testimonials that prove The Essential Message really works. The Essential Message often triples or quadruples results — or more!

If you are a meeting planner or speaker bureau, find out why conference organizers have asked me back time and again. You’ve never had a motivational speaker like this before!

If you are a solopreneur — an independent professional such as coach, consultant, advisor, lawyer, accountant, speaker or trainer — join the Bull Pen community. Or, consider participating in one of the Essential Message Programs.

If you are a director of a start-up or a larger business intent on serious growth, you can get your sales into high gear with our Corporate Programs — intensive sessions that surface hidden value in your organization and create core messaging and taglines based on your strongest competitive position.

Thousands of independent professionals and growing businesses have used The Essential Message to get the focus they need and the business they want.

You can too.

Michel Neray signature

Michel Neray
Chief Differentiation Officer
The Essential Message